Following on from my recent blog “I want to do my own Search Engine Optimisation (SEO) where do I start?“, this series covers each of the seven areas in a little more detail so that you can really boost your rankings online to increase sales and revenue.
Keywords if you don’t know, these are the search descriptions that your potential customers will type into search engines to find what they’re looking for. Depending on how well your website is optimised and coupled with the research you undertake to ensure there is demand, this will help to focus the time you invest in Search Engine Optimisation (SEO). A keyword can either be a single word or a group of words that create a keyword phrase.
A single keyword: “SEO”
A keyword phrase: “Search Engine Optimisation”
- Research – Is there demand?
Before you start out with SEO and its other components, research is your first step. Without establishing if there is demand for your products or services, or if your products and services match phrases and keywords that already have demand on the major search engines, this should be your priority.
Here’s a story I see all too often.
I can get you to number one for your company name in your town or city. Or I can get you to number one for a specific key phrase in your town or city. How egotistic are those statements?
Note this down!
If there is no actual demand for your company name or a key phrase related to your geo graphic location, why would you want to be number one any way? The best thing to do before any ranking is targeted, is to research based on actual figures from the search engines. One of the first steps to this research can be done through using Google Adwords Keyword Tool.
- Google Adwords Keyword Tool
See for yourself what Google is recording. Go to this web address: https://adwords.google.co.uk/select/KeywordToolExternal now you can start checking to see if there is demand for the key phrases you wish to target, on yeah almost forgot as well as researching what you think you should be targeting Google will also give you suggestions! Now isn’t that interesting? Yes.
So type in your keywords and not only will you get suggestions but you can see how many searches there are monthly for your key phrase, you can export the key phrases to an excel spread sheet, or text file which is useful for saving to your computer.
So now you have key phrases for which you know there is demand now you can start to think about your competitors and find out who they are.
So you’ve tried and tested Google Adwords Keyword Tool, but there’s actually lots more information available to you when researching your Keywords.
There’s a few tools I really recommend you try, SEO Elite and Web CEO. Both offer further information on key phrase searches along with further information combined to give you some crucial information on your competition at the same time. The one thing with these tools is that they not only pull data from Google searches but they can also retrieve data from other leading search engines which can be of great use to you and your Online Marketing / SEO
- Deciding on your keywords
Now you have your list of possible key phrases that you wish to rank well for, you need to check on a number of factors and not least of all, your competitors.
Read the follow up to this blog: SEO 2 of 7: Your SEO Competitors.
I would love to hear from you and your views on this topic, if you’ve got any great comments or advice to add to this please do below now. Good luck with your online marketing.