I had an interesting conversation with a good friend of mine today, talking about what we want and choose to be. It’s interesting because as my business coach always says “life is a mirror” and as my friend was explaining his current frustrations it was so easy to see in myself how I’ve gone through the same feelings of “numbness” as he put it, I tend to look at it as just floating along with the current rather than guiding your way to your own destination.
SEO 6 of 7: Back Links – Get your votes in now!
Written by Leon StreeteWe’re approaching the last few articles in this series and we’re moving into the big action area of SEO.
Following on from my blog "I want to do my own Search Engine Optimisation (SEO) where do I start?” this series covers each of the seven areas in a little more detail so that you can really boost your rankings online.
Links – A.K.A Hyperlinks
The way I describe links from one website to another is to think of the way we vote for MP’s and Politicians. Each link in the eyes of search engines acts as a vote that assists with your website rankings performance – almost like casting enough votes to elect your favoured Politician. The one difference here is that with search engines one websites link can be valued (ranked) higher than another. So it’s not purely a matter of the most links the better, it’s more quality rather than quantity.
SEO 5 of 7: Web Site Structure – Great Search Rankings
Written by Leon StreeteFollowing on from my blog "I want to do my own Search Engine Optimisation (SEO) where do I start?” this series covers each of the seven areas in a little more detail so that you can really boost your rankings online.
Website Structure
Having the correct website structure will ensure search engines can read all of your web pages and record the pages that you need indexed (listed) on the search engines. The following 6 key points cover some of the important parts of your website structure.
So the series of SEO and Online Marketing has hit the halfway point, driving your sales, profitability and performance of your online efforts is the end result that I’m taking you toward. Following on from my blog "I want to do my own Search Engine Optimisation (SEO) where do I start?" this series covers each of the seven areas in a little more detail so that you can really boost your rankings online.
Web Page Structure
By ensuring that your web page structure is set up correctly this will allow Search Engines to read your web pages and rank them with increased success. Through implimenting a number of key features will enable your website to continue on the firm foundation the previous 3 articles cover.
SEO 3 of 7: Content – Web pages that sell more for you!
Written by Leon StreeteContent
Your content is as they say “King” in actual fact as John Reese says it’s “Kong”, because it’s actually bigger than king. Your customers will view and read your website content and the search engines will rank your website based on analysing and reading your content. Web site content, in particular the placing of text and labels of media like images and videos, is one of, if not, the most effective areas where you can greatly enhance your websites optimisation efforts.
Following on from my recent blog "I want to do my own Search Engine Optimisation (SEO) where do I start?", this series covers each of the seven areas in a little more detail so that you can really boost your rankings online to increase sales and revenue.
Competitors
Knowing who your competitors are online will give you a better understanding of your market position and where your targets and goals need to take you. I find sometimes people get confused with their competitors offline, what I mean by this is the bricks and mortar businesses that you are aware of locally or nationally. When it comes to SEO, online competitors can in actual fact be websites who simply rank well for the key words that you would like to rank well for and probably don’t even have a big setup or any real office as such. The point I’m getting to is that online if you get your SEO and Online Marketing right, the internet can give even start up or micro businesses a level playing field even against big businesses who have big marketing budgets.
Following on from my recent blog "I want to do my own Search Engine Optimisation (SEO) where do I start?", this series covers each of the seven areas in a little more detail so that you can really boost your rankings online to increase sales and revenue.
Keywords
Keywords if you don’t know, these are the search descriptions that your potential customers will type into search engines to find what they’re looking for. Depending on how well your website is optimised and coupled with the research you undertake to ensure there is demand, this will help to focus the time you invest in Search Engine Optimisation (SEO). A keyword can either be a single word or a group of words that create a keyword phrase.
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Check it out and let me know how you get on.
